The Internet Advertising Bureau have managed to get the support of AOL, Microsoft, Channel 4, CNet, The Guardian, The Telegraph and Sky for an industry standard for video ads.
The IAB's Video Ad Standards:
Step one: Create ad
Ad Length: 15 seconds or less (Some media owners will accept longer ads, particularly post-roll)
Dimensions: Primary: 420x240 pixels (16:9)
Secondary: 320 x 240 pixels (4:3)
Conditions: Must be readable
Step two: Deliver the file
Format: With DRM - Windows Media (wmv), Silverlight (xap)
No DRM - Flash (flv), Quicktime (mov)
Bitrates: 200 Kbps, 500Kbps, 750 Kbps
Companion ads: To use the IAB display standards
Step three: Where the ad is placed in the video
Intertion point: Before, after or between content
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