Dorito's campaign that encourages users to download a plugin that replaces the nominated ad spaces on any website with content that you select. So a site like Aftonbladet becomes more relevant to you as oppposed to being slammed with ads.
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The site appears not to exist. In the meantime, we've developed a plugin that will replace all the ads on the internet with art. It's free and unlike the Doritos plugin, it's non-commercial and it actually exists. Get it at http://add-art.org
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