I was at the Adtech conference last week and was at a conference panel discussion on AdNetworks and Ad Exchanges. One of the Ad Networks handed out a handy flyer titled 'Top 10 questions to help you choose a quality network':
1. What kind of publishers do you work with?
2. How do you optimise your campaigns?
3. Can you help me manage risk - do you work on a CPA/CPC or CPM basis?
4. How many unique users do reach per month? per day? Is there much of an overlap with other networks?
5. How does your Search and Affiliate marketing complement your web solutions?
6. Do you offer Mobile, Video, and AdServing?
7. How advanced are your targeting capabilities - what about Behavioural Targeting?
8. What kind of creative assistance do you offer?
9. Can you execute my multi-language, pan Euro campaigns?
10. Do you plan an active role in shaping the online industry?
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