Video Advertising is one of the hot topics in the online world at the moment. Ask any Ad Operations department what they are trying to grapple with and I'm sure at the top of their list is new advertising formats.
Video Advertising to date has taken the form of a pre-roll. However YouTube has shunned the idea of such intrusive formats. Read more here
It is defintely becoming clear that the true winners will be the companies who develop and deliver advertisers the option to work with less intrusive formats that allow the advertising to fit around the content. One of the companies who is working in this space is Adjustables.Adjustables ad formats are visual elements that float inside online videos, during the play out of the video content.
If you think about how you could target your add into videos that are tagged with relevant key words, then you start to see the opportunity for advertising and video content to sit quite nicely together. I think we are going to see a lot more companies like Adjustables starting up.
To view the Adjustables site, click here
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