I have just found out that Omniture is to acquire Visual Sciences or also known as Web Side Story.
The coming together of two of the largest players in the analytics space is going to be an interesting thing to watch. Both players were definitely battling for the same clients and would often be the last two on the pitch list. This now puts Omniture in a very powerful position, which almost makes you wonder if this could work against them. With no direct competition, you wonder if they will continue to develop a product that constantly pushing the boundaries in analytics or if, like other examples we have seen in the online industry, they will become a monopoly who is more interested in generating revenues than product development.
To read the press release click here
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