I noticed the other day when I opened up my facebook account that I had the option to set up a "Facebook Flyer". They say that they display your Flyer 5,000 times for only $10 to people you choose. You can apparently target based on age, gender, and network.
It pretty much looks like a bidding system where you set a maximum bid amount to target the users you are after, very similar to the Google adwords model.
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Showing posts with label Facebook. Show all posts
Showing posts with label Facebook. Show all posts
Thursday, 25 October 2007
Thursday, 23 August 2007
Facebook devising new advertising system
NEW YORK, Aug 23 (Reuters) - Social networking Website Facebook is working on an advertising system to allow marketers to target users with ads based on the information people reveal about themselves on the site, the Wall Street Journal reported in its online edition early on Thursday.
The advertising plan is the company's top priority, the Journal reported, citing people familiar with the matter. The company plans to unveil a basic version late this fall, although the plan is at an early stage, according to the report.
A Facebook spokeswoman acknowledged to the Journal that the company is working on an advertising system, but declined to provide details. A Facebook spokesperson declined to comment to Reuters.
According to the Journal, people familiar with the plan say Facebook is seeking to do what Google Inc (GOOG.O: Quote, Profile, Research) did with AdWords, which allows anyone to place ads next to search results by buying "keywords" online.
The advertising plan is the company's top priority, the Journal reported, citing people familiar with the matter. The company plans to unveil a basic version late this fall, although the plan is at an early stage, according to the report.
A Facebook spokeswoman acknowledged to the Journal that the company is working on an advertising system, but declined to provide details. A Facebook spokesperson declined to comment to Reuters.
According to the Journal, people familiar with the plan say Facebook is seeking to do what Google Inc (GOOG.O: Quote, Profile, Research) did with AdWords, which allows anyone to place ads next to search results by buying "keywords" online.
Facebook Open to the World
I have just heard about a really exciting opportunity. In May, Facebook announced at their f8 developers conference the ability for anyone to develop a Facebook Platform applicaton. This is an absolutely massive opportunity for online businesses, giving them the oppportunity to tap into the facebook world.
View the launch video here
With this evolution of Facebook Platform you can now build the next generation of applications with deep integration into Facebook, mass distribution through the social graph, and a new business opportunity.
Deep Integration
You can now build applications that have the same access to integration into the social graph as Facebook applications, such as photos, notes, and events. Over ten integration points are now available, including:
Canvas
Profile Box
Profile Action
News Feed
Mini-Feed
Left Navigation
Requests
Notifications
Emails
Messages
Share
You can access these integration points using the all-new Facebook Markup Language.
Mass Distribution
The power of mass distribution. You can gain distribution for your applications through the social graph like never before. Applications can be virally engineered to reach millions of Facebook users quickly and efficiently through the profile, news feed, and mini-feed.
New Opportunity
With access to deep integration into the site, and mass distribution through the social graph comes a new opportunity for you to build a business with your application. You are free to monetize your canvas pages through advertising or other transactions that you control. Profile boxes must remain free of advertising.
View the launch video here
With this evolution of Facebook Platform you can now build the next generation of applications with deep integration into Facebook, mass distribution through the social graph, and a new business opportunity.
Deep Integration
You can now build applications that have the same access to integration into the social graph as Facebook applications, such as photos, notes, and events. Over ten integration points are now available, including:
Canvas
Profile Box
Profile Action
News Feed
Mini-Feed
Left Navigation
Requests
Notifications
Emails
Messages
Share
You can access these integration points using the all-new Facebook Markup Language.
Mass Distribution
The power of mass distribution. You can gain distribution for your applications through the social graph like never before. Applications can be virally engineered to reach millions of Facebook users quickly and efficiently through the profile, news feed, and mini-feed.
New Opportunity
With access to deep integration into the site, and mass distribution through the social graph comes a new opportunity for you to build a business with your application. You are free to monetize your canvas pages through advertising or other transactions that you control. Profile boxes must remain free of advertising.
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