NEW YORK, Aug 23 (Reuters) - Social networking Website Facebook is working on an advertising system to allow marketers to target users with ads based on the information people reveal about themselves on the site, the Wall Street Journal reported in its online edition early on Thursday.
The advertising plan is the company's top priority, the Journal reported, citing people familiar with the matter. The company plans to unveil a basic version late this fall, although the plan is at an early stage, according to the report.
A Facebook spokeswoman acknowledged to the Journal that the company is working on an advertising system, but declined to provide details. A Facebook spokesperson declined to comment to Reuters.
According to the Journal, people familiar with the plan say Facebook is seeking to do what Google Inc (GOOG.O: Quote, Profile, Research) did with AdWords, which allows anyone to place ads next to search results by buying "keywords" online.
Showing posts with label Online Marketing. Show all posts
Showing posts with label Online Marketing. Show all posts
Thursday, 23 August 2007
Facebook Open to the World
I have just heard about a really exciting opportunity. In May, Facebook announced at their f8 developers conference the ability for anyone to develop a Facebook Platform applicaton. This is an absolutely massive opportunity for online businesses, giving them the oppportunity to tap into the facebook world.
View the launch video here
With this evolution of Facebook Platform you can now build the next generation of applications with deep integration into Facebook, mass distribution through the social graph, and a new business opportunity.
Deep Integration
You can now build applications that have the same access to integration into the social graph as Facebook applications, such as photos, notes, and events. Over ten integration points are now available, including:
Canvas
Profile Box
Profile Action
News Feed
Mini-Feed
Left Navigation
Requests
Notifications
Emails
Messages
Share
You can access these integration points using the all-new Facebook Markup Language.
Mass Distribution
The power of mass distribution. You can gain distribution for your applications through the social graph like never before. Applications can be virally engineered to reach millions of Facebook users quickly and efficiently through the profile, news feed, and mini-feed.
New Opportunity
With access to deep integration into the site, and mass distribution through the social graph comes a new opportunity for you to build a business with your application. You are free to monetize your canvas pages through advertising or other transactions that you control. Profile boxes must remain free of advertising.
View the launch video here
With this evolution of Facebook Platform you can now build the next generation of applications with deep integration into Facebook, mass distribution through the social graph, and a new business opportunity.
Deep Integration
You can now build applications that have the same access to integration into the social graph as Facebook applications, such as photos, notes, and events. Over ten integration points are now available, including:
Canvas
Profile Box
Profile Action
News Feed
Mini-Feed
Left Navigation
Requests
Notifications
Emails
Messages
Share
You can access these integration points using the all-new Facebook Markup Language.
Mass Distribution
The power of mass distribution. You can gain distribution for your applications through the social graph like never before. Applications can be virally engineered to reach millions of Facebook users quickly and efficiently through the profile, news feed, and mini-feed.
New Opportunity
With access to deep integration into the site, and mass distribution through the social graph comes a new opportunity for you to build a business with your application. You are free to monetize your canvas pages through advertising or other transactions that you control. Profile boxes must remain free of advertising.
Tuesday, 14 August 2007
Web to Pass Papers As Key Ad Segment
eMarketer story
US online ad spending is still growing.
US Internet advertising spending will reach $61.98 billion in 2011, according to Veronis Suhler Stevenson's "VSS Forecast" report published in August 2007.
The media investment bank estimated that alternative advertising spending, including Internet, mobile, video game and digital out-of-home ads, grew 36.6%, to $26.53 billion, in 2006.
Alternative media spending is expected to rise at a compound annual growth rate (CAGR) of 17.4% through 2011, to $197.11 billion. Traditional advertising and marketing will see an aggregate CAGR of 3.2%, to $438.99 billion in 2011.
"Leading national advertisers have accelerated their diversion of dollars from traditional print and broadcast media to alternative digital platforms to combat media and audience fragmentation, increased consumer control and multitasking, and the growing impact of advanced technology on conventional media models," James Rutherford, executive vice president and managing director at VSS, said in a statement.
Spending on alternative marketing, including branded entertainment, interactive marketing and e-custom publishing, increased 17.3%, to $61.67 billion, in 2006.
By contrast, 2006 spending on traditional marketing such as direct mail and promotions grew a mere 5%, to $192.34 billion, albeit on a much larger base.
VSS's projections are more aggressive than those made by eMarketer in June 2007. The firm's $62 billion estimate for 2011 online ad spending also includes RSS, blogs and podcasts, which likely accounts for some of the difference.
"For Internet ad spending to surpass newspapers is a sign as big as any," David Hallerman, eMarketer Senior Analyst, said. "The shift in ad budgets has not yet caught up to the shift in media usage, but as the VSS data indicate, it will, at least eventually."
US online ad spending is still growing.
US Internet advertising spending will reach $61.98 billion in 2011, according to Veronis Suhler Stevenson's "VSS Forecast" report published in August 2007.
The media investment bank estimated that alternative advertising spending, including Internet, mobile, video game and digital out-of-home ads, grew 36.6%, to $26.53 billion, in 2006.
Alternative media spending is expected to rise at a compound annual growth rate (CAGR) of 17.4% through 2011, to $197.11 billion. Traditional advertising and marketing will see an aggregate CAGR of 3.2%, to $438.99 billion in 2011.
"Leading national advertisers have accelerated their diversion of dollars from traditional print and broadcast media to alternative digital platforms to combat media and audience fragmentation, increased consumer control and multitasking, and the growing impact of advanced technology on conventional media models," James Rutherford, executive vice president and managing director at VSS, said in a statement.
Spending on alternative marketing, including branded entertainment, interactive marketing and e-custom publishing, increased 17.3%, to $61.67 billion, in 2006.
By contrast, 2006 spending on traditional marketing such as direct mail and promotions grew a mere 5%, to $192.34 billion, albeit on a much larger base.
VSS's projections are more aggressive than those made by eMarketer in June 2007. The firm's $62 billion estimate for 2011 online ad spending also includes RSS, blogs and podcasts, which likely accounts for some of the difference.
"For Internet ad spending to surpass newspapers is a sign as big as any," David Hallerman, eMarketer Senior Analyst, said. "The shift in ad budgets has not yet caught up to the shift in media usage, but as the VSS data indicate, it will, at least eventually."
Wednesday, 8 August 2007
Monetizing Social Media
I read an interesting article today about monetizing social media. http://clickz.com/3626620
Tuesday, 7 August 2007
The best on the web
Blogs, Blogs and more blogs
Well-known or education-based blogs:
http://radar.oreilly.com/
http://www.techcrunch.com/
http://www.instapundit.com/
http://blogs.warwick.ac.uk/ *
http://jiscdigitisation.typepad.com/jisc_
digitisation_program/ *
Software:
http://wordpress.org/ *
http://www.sixapart.com/typepad/
http://www.blogger.com/start
http://radio.userland.com/
http://www.bblog.com/
Blog search services:
http://technorati.com/
http://www.gnosh.org/
http://blogsearch.google.com/
http://www.weblogs.com/about.html
http://radar.oreilly.com/
http://www.techcrunch.com/
http://www.instapundit.com/
http://blogs.warwick.ac.uk/ *
http://jiscdigitisation.typepad.com/jisc_
digitisation_program/ *
Software:
http://wordpress.org/ *
http://www.sixapart.com/typepad/
http://www.blogger.com/start
http://radio.userland.com/
http://www.bblog.com/
Blog search services:
http://technorati.com/
http://www.gnosh.org/
http://blogsearch.google.com/
http://www.weblogs.com/about.html
Wednesday, 25 July 2007
zaniaweb is now live
From today I will start to transfer all of my knowledge on online marketing into an online environment... here goes.
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